1,the personality of an organization (warm ,aggressive,friendly,open,innovative, conservative,and so on.)

2,guides how employees think,act and feel.

Is a broad term used to define the unique personality or character of a particular company or organization,and includes such elements as core values and beliefs, corporate ethics,and rules of behavior.

3,culture as the organization’s personality

a,risk taking personalities: organizations encourage employees to take risks

b,attention to detail personalities:organizations focus attention on the details of the organization where they have made quality their driving themes

c,people orientation personalities: organizations shape their cultures around the team concept.

d,aggressive personalities:organizations value aggressiveness as a major part of the way that business is done.

4,sensitivity to the needs of customers and employees.

5,Interest in having employees generates new ideas

6,openness of available communication options

7,Friendliness and congeniality of employees towards one another

8,value placed on people in the organization.